Business suite CRM
Apptivo
Apptivo Review (2026): Pricing, Pros & Cons
A budget-friendly suite spanning CRM, projects, quotes, and billing.
The short answer
Apptivo is a value-focused business app suite for small and mid-size companies that want CRM alongside projects, estimates, invoices, contracts, and work orders. It covers substantial ground at competitive paid prices. The interface and app-by-app setup are less polished than simpler CRMs, and the product requires configuration to feel cohesive.
What is Apptivo?
Apptivo packages CRM with dozens of connected applications for leads, opportunities, quotes, projects, field service, invoicing, procurement, and support. Businesses enable the apps relevant to their workflow.
How much does Apptivo cost?
Apptivo paid plans begin around $15/user/month, with higher tiers adding more apps, custom fields, automation, and integrations.
| Detail | Apptivo |
|---|---|
| Starting price | from ~$15/user/mo |
| Free plan | No (free trial only) |
| Category | Business suite CRM |
| Best for | cost-conscious SMBs wanting CRM plus operational business applications. |
| Our rating | 4.1 / 5 |
Prices are indicative 2026 list prices and change frequently; confirm with Apptivo directly.
What are the key features of Apptivo?
The standout: A large connected app suite at an SMB-friendly price.
- Lead and opportunity management
- Quotes and invoicing
- Projects and work orders
- Workflow automation
What are the pros and cons of Apptivo?
| Pros | Cons |
|---|---|
| ✔ Strong value | ✘ Interface is less polished |
| ✔ Broad operational coverage | ✘ App setup takes work |
| ✔ Highly configurable | ✘ No permanent free plan |
Who is Apptivo best for?
Apptivo is best for cost-conscious SMBs wanting CRM plus operational business applications. Founded in 2009 and headquartered in Fremont, USA, it has earned a 4.1-out-of-5 rating in our assessment.
What are the best Apptivo alternatives?
If Apptivo is not the right fit, these are the closest alternatives to compare:
- Zoho CRM — A feature-rich, budget-friendly CRM, especially for Zoho users.
- Odoo CRM — Open-core CRM connected to a broad ERP and business app suite.
- Vtiger CRM — An all-in-one sales, marketing, and support CRM for SMBs.