Directory
The Most Popular CRM Software in 2026
An independent directory of the CRMs teams actually shortlist. Each profile covers pricing, our rating, pros and cons, and exactly who it suits — with a self-contained answer up top. 40 platforms, ranked by popularity.
1. Salesforce
Enterprise CRM
The most powerful and customizable CRM for complex organizations.
2. HubSpot
All-in-one CRM
An easy, all-in-one CRM that grows from free into marketing and service.
3. Pipedrive
Sales pipeline CRM
A focused, visual sales pipeline CRM that reps actually update.
4. Zoho CRM
Value CRM
A feature-rich, budget-friendly CRM, especially for Zoho users.
5. monday CRM
Flexible / no-code CRM
A flexible, colorful CRM built on monday.com work boards.
6. Freshsales
SMB CRM
An AI-assisted, easy CRM with strong built-in phone and email.
7. Close
Inside sales CRM
A CRM built for high-velocity inside sales and calling.
8. Microsoft Dynamics 365 Sales
Enterprise CRM
An enterprise CRM deeply tied to Microsoft 365 and Teams.
9. SAP Sales Cloud
Enterprise CRM
Enterprise sales automation with deep SAP ERP integration.
10. Oracle Sales
Enterprise CRM
Enterprise CRM connected to Oracle Fusion Cloud applications.
11. NetSuite CRM
ERP-integrated CRM
CRM built into NetSuite’s cloud ERP business suite.
12. Creatio
No-code enterprise CRM
A no-code, AI-native CRM for automating complex workflows.
13. SugarCRM
Mid-market CRM
A customizable CRM suite for complex mid-market sales teams.
14. Insightly
CRM with project management
CRM and project delivery connected in one mid-market platform.
15. Copper
Google Workspace CRM
A relationship CRM designed around Google Workspace.
16. Nimble
Relationship CRM
A social, relationship-led CRM that works across the browser.
17. Keap
Small-business automation CRM
CRM, marketing automation, and payments for small service businesses.
18. Nutshell
SMB CRM
An approachable B2B sales CRM with built-in email marketing.
19. Capsule CRM
Simple CRM
A clean, low-complexity CRM for small relationship-led teams.
20. Less Annoying CRM
Simple CRM
A straightforward, single-plan CRM built for small businesses.
21. Streak
Gmail CRM
A CRM that runs directly inside Gmail for inbox-centered sales teams.
22. Attio
Modern CRM
A flexible, data-driven CRM for modern startup teams.
23. Folk
Relationship CRM
A collaborative relationship CRM for founders and small teams.
24. Odoo CRM
Open-core ERP CRM
Open-core CRM connected to a broad ERP and business app suite.
25. Bitrix24
All-in-one CRM
Flat-priced CRM, collaboration, tasks, and communications in one suite.
26. Vtiger CRM
All-in-one SMB CRM
An all-in-one sales, marketing, and support CRM for SMBs.
27. Apptivo
Business suite CRM
A budget-friendly suite spanning CRM, projects, quotes, and billing.
28. Bigin by Zoho CRM
Small-business CRM
A pipeline-centric CRM designed for very small businesses.
29. Salesmate
Sales engagement CRM
A sales CRM with communication, sequences, and automation built in.
30. Salesflare
B2B sales CRM
An automated B2B CRM that minimizes manual data entry.
31. SuiteCRM
Open-source CRM
A mature open-source CRM for organizations wanting full control.
32. EspoCRM
Open-source CRM
A clean open-source CRM with flexible self-hosting options.
33. Twenty
Open-source modern CRM
A modern open-source CRM built as an extensible platform.
34. Pipeliner CRM
Sales pipeline CRM
A visual sales CRM focused on process and revenue intelligence.
35. noCRM.io
Lead management CRM
Lead management software that avoids traditional CRM complexity.
36. OnePageCRM
Action-focused CRM
An action-focused CRM built around the next sales task.
37. EngageBay
All-in-one SMB CRM
An affordable all-in-one CRM, marketing, sales, and support suite.
38. ActiveCampaign
Marketing automation CRM
Marketing automation with sales CRM and lifecycle orchestration.
39. Brevo Sales Platform
Marketing-connected CRM
Lightweight sales CRM connected to Brevo’s messaging suite.
40. HighLevel
Agency CRM
An agency-focused CRM and marketing automation platform.
CRM comparison at a glance
| CRM | Best for | From | Free | Rating |
|---|---|---|---|---|
| Salesforce | Mid-market and enterprise teams with complex, process-heavy sales. | from ~$25/user/mo | No | ★ 4.5 |
| HubSpot | SMBs and marketing-led teams wanting sales + marketing in one system. | from $0 (free), paid from ~$15/user/mo | Yes | ★ 4.6 |
| Pipedrive | Small and mid-size sales teams that want a tool reps will actually use. | from ~$14/user/mo | No | ★ 4.5 |
| Zoho CRM | Budget-conscious teams and existing Zoho ecosystem users. | from $0 (3 users), paid from ~$14/user/mo | Yes | ★ 4.3 |
| monday CRM | Teams wanting a highly customizable, no-code CRM they can mold. | from ~$12/user/mo | No | ★ 4.4 |
| Freshsales | SMB sales teams wanting built-in phone/email and AI at low cost. | from $0 (free), paid from ~$9/user/mo | Yes | ★ 4.3 |
| Close | High-velocity inside sales and SDR teams focused on calling. | from ~$19/user/mo | No | ★ 4.4 |
| Microsoft Dynamics 365 Sales | Enterprises standardized on Microsoft 365, Teams, and Azure. | from ~$65/user/mo | No | ★ 4.2 |
| SAP Sales Cloud | large enterprises already running SAP ERP or SAP business applications. | contact sales | No | ★ 4.1 |
| Oracle Sales | large companies using Oracle Fusion ERP, service, or industry cloud products. | contact sales | No | ★ 4.0 |
| NetSuite CRM | mid-market businesses that already use or are implementing NetSuite ERP. | contact sales | No | ★ 4.0 |
| Creatio | mid-market and enterprise teams needing no-code process customization. | from ~$55/user/mo combined | No | ★ 4.4 |
| SugarCRM | mid-market B2B organizations needing configurable sales processes. | paid plans; contact vendor | No | ★ 4.1 |
| Insightly | SMBs that deliver projects or services after closing a deal. | paid plans; see vendor | No | ★ 4.1 |
| Copper | small and mid-size relationship-led teams standardized on Google Workspace. | paid plans; see vendor | No | ★ 4.2 |
| Nimble | consultants and small B2B teams that sell through relationships. | paid plans; see vendor | No | ★ 4.2 |
| Keap | small service businesses wanting CRM, automation, and payments together. | paid plans; see vendor | No | ★ 4.1 |
| Nutshell | small B2B teams wanting simple sales CRM and responsive support. | paid plans; see vendor | No | ★ 4.3 |
| Capsule CRM | small businesses wanting a clean CRM with minimal administration. | from $0; paid plans available | Yes | ★ 4.3 |
| Less Annoying CRM | small teams prioritizing simplicity, support, and predictable cost. | from ~$15/user/mo | No | ★ 4.5 |
| Streak | Gmail-centric individuals and small teams with lightweight pipelines. | from $0; paid plans available | Yes | ★ 4.2 |
| Attio | startups and product-led teams wanting a flexible modern data model. | from $0; paid plans available | Yes | ★ 4.5 |
| Folk | founders and small relationship-led teams with flexible workflows. | paid plans; see vendor | No | ★ 4.4 |
| Odoo CRM | businesses wanting CRM connected to ERP and operational workflows. | from $0; paid suite available | Yes | ★ 4.3 |
| Bitrix24 | teams wanting CRM and collaboration under flat organization pricing. | from $0; paid from ~$49/org/mo | Yes | ★ 4.0 |
| Vtiger CRM | SMBs wanting sales, marketing, and support in one value-focused CRM. | free and paid editions | Yes | ★ 4.1 |
| Apptivo | cost-conscious SMBs wanting CRM plus operational business applications. | from ~$15/user/mo | No | ★ 4.1 |
| Bigin by Zoho CRM | microbusinesses moving from spreadsheets to their first CRM. | from $0; paid plans available | Yes | ★ 4.3 |
| Salesmate | SMB sales teams wanting CRM and multichannel outreach together. | paid plans; see vendor | No | ★ 4.3 |
| Salesflare | small B2B sales teams that want automated CRM data capture. | from ~$29/user/mo annually | No | ★ 4.4 |
| SuiteCRM | organizations needing open-source control and willing to manage the platform. | free self-hosted; hosted services vary | Yes | ★ 4.0 |
| EspoCRM | technical SMBs wanting a flexible and relatively clean self-hosted CRM. | free self-hosted; paid extensions available | Yes | ★ 4.2 |
| Twenty | technical startups wanting a modern open-source CRM foundation. | free self-hosted; cloud plans available | Yes | ★ 4.1 |
| Pipeliner CRM | B2B sales organizations that value visual process management. | paid plans; see vendor | No | ★ 4.1 |
| noCRM.io | small outbound teams wanting action-oriented lead management. | paid plans; see vendor | No | ★ 4.2 |
| OnePageCRM | small sales teams that need disciplined follow-up more than complexity. | paid plans; see vendor | No | ★ 4.3 |
| EngageBay | small businesses seeking a low-cost sales and marketing suite. | from $0; paid plans available | Yes | ★ 4.2 |
| ActiveCampaign | marketing-led SMBs that need sophisticated lifecycle automation. | paid plans; see vendor | No | ★ 4.4 |
| Brevo Sales Platform | small teams already using Brevo for customer communications. | from $0; paid options available | Yes | ★ 4.1 |
| HighLevel | marketing agencies and lead-generation businesses managing client accounts. | from ~$97/account/mo | No | ★ 4.2 |
Prices are indicative 2026 list prices and change frequently; confirm with each vendor.